Designing a website with web site design software can be an easy and cost effective way of launching a new website for your business. But to create a website that is recognized by search engines takes special care and planning.
Most web design software will tutor you along the way but it is important to know how a search engine works and how to make it work for your business. When compiling your content for your website design you must decide what key words describe your business. There major search engines provide tools that will show you how often those keywords are searched for and from there you can decide it that keyword or keywords will get your website the ranking you desire.
There are numerous website design software packages that are available for purchase or that can be downloaded for free from the internet. Many argue that some free downloads will rival the best website design package that you can buy so a little research is necessary to determine which will best fit your need.
When choosing web design software, make certain that it will assist you in optimizing your website for search engine optimization (SEO). Choose website design software that will link your pages together internally so your visitors can navigate the site easily. This linking design in the website design software can also boost your website’s ranking.
The web design software package that you choose should assist you in the use of Meta Tags. Using the right keywords in the Meta Tags will also boost your website’s ranking. It is not always necessary to pay and SEO expert to optimize your website. There are many products that you can purchase to help you but if your website was designed for SEO you should see organic growth on most search engines. There are a number of directories that you can submit your website to which also helps to push it up the search engine ladder.
Aside from using the SEO features in your website design software there are two services that will assist in troubleshooting your website for SEO once it is ready for the web. Yslow and Website Grader will evaluate your website and create a report about what changes will assist in creating a more SEO friendly site. Both of these services are free and can be found websitegrader.com or at yahoo.com
Once you have used the web design software to help you optimize the use of the keywords that best describe your business you can use other tools to increase traffic to your website. RSS feeds alert visitors when you have added new content to your site. Social networks are perfect and free. Write articles about your business and submit them to article directories with you company link. Whether you build your own site with web design software or your hire someone to build it for you, the process of keeping your site updated and fresh is an ongoing but very necessary process.