Most of us remember the times when the Internet could be accessed only with the help of a computer or laptop. Well, those times are long gone, as people can now use their mobile phones, tablets, even TVs to do the same operation and access the desired information whenever they need. What does this mean? It means that your website will be seen in a variety of ways and displayed on different screens, so you'll have to make it ready to provide high quality no matter what device a user will choose as a favorite. Of course, you won't create a website design for each device available on the market, just to make sure that everybody will get what they need. There is a much simpler solution to this and it is called responsive design.
The not so bright aspects
People have very low levels of patience these days when it comes to the loading speed of web pages. In other words, they will quickly abandon websites that take too much time to load. More precisely, websites that take more than 3 seconds to load are considered slow and, therefore, are undesirable. About 40% of Internet users will do so, this is why you need to make sure that the website design you chose will load fast enough. Also, approximately 70% of them will get rid of e-mails that cannot be properly seen on the display of their chosen devices. Thus, a responsive website design will not just provide a fast loading website, but will also make sure that, regardless of the device type a user will utilize, the quality of the image will always be the best.
Whatever you do, do not disregard the importance of your site's design, because 94% of the people that use the Internet stated that they are more likely to consider a website as being unreliable due to poor web design. So, have this in mind when choosing the design of your site.
The parts that are good
At this point, you probably understood that a responsive design will help your business. But how much will things improve if you opt for this type of design? Well, do take into consideration that almost half of the people with ages between 18 and 29 years old use their smartphones on a daily basis. This means quite a lot of people that use mobile devices all the time. Also, approximately 70% of searches that are generated with the help of mobile devices will trigger an action in less than one hour. This means that there are high chances for a person to make a purchase after visiting an online store with the help of a mobile device.
What you have to do
If you don't have a responsive website design just yet, then you need to start fixing this aspect as soon as possible. The longer your website stays without such a website design, the bigger will be the number of sales lost. You need to understand that mobile devices are part of our daily lives and that very many people use them for a wide range of operations, which makes responsive website design necessary for the businesses that are looking to meet success.