Technology can be intimidating, and web technology can be even more intimidating. People hear these alphabet acronyms all the time like; CMS, PHP, HTML, SEO, etc. While some may know what most of these are, more and more people are starting to ask “what is SEO?”
SEO stands for Search Engine Optimization. This is the process of optimizing your websites rank within Google. So basically this is what helps to bring your website to the top of the Google results when people are using keywords relevant to your business. The most common misconception is that the more views your website gets, the higher you will rank in Google. In reality, this could not be farther from the truth. Google has certain criteria that they judge a website on, and your rank in Google is based on their criteria. Some things that are looked at are keyword density, page descriptions, domain registration, in-links to your site, sitemap submission, and so much more. Optimizing websites and increasing your Google rankings are really a science that requires hiring a company that provides SEO services.
These companies that specialize in SEO know the science behind the madness, and can help to create a plan custom to your needs. The only warning is to watch out for the internet SEO companies and the mega SEO companies. Their process is totally automated, and can risk your site getting black-listed by Google. Work with a smaller company that des “organic search engine optimization.” The growth is a totally hands-on organic growth, and this is what Google wants. If they don’t come out and say they do this organically, you don’t want it.
What can SEO do for you? Most SEO companies will promise you increased revenues and profits. This can definitely happen, and most likely will happen. SEO requires very little monetary commitment, and provides a phenomenal return on investment. I personally have watched businesses double in revenue in a two year period as a direct result of SEO.
The last bit of advice is to ask for references, and actually call them. These businesses will be key to finding out how successful their SEO services are, and how successful yours will be. Don’t be afraid to ask questions, and ask about monthly updates. The last piece of advice is to Google some keywords relevant to the company you are looking to work with. If they don’t show up at the top, why would you use them? When doing this don’t forget to utilize regional keywords like “Search engine optimization quad cities.” Not all SEO companies will optimize nationwide, most will focus on the surrounding areas when it comes to their own business.