Search Engine Optimization or SEO is practiced to improve the organic ranking of a website on different search engines – Google, Yahoo, Bing, MSN, etc. It is not an easy process to get a high ranking on Google or Yahoo, as a lot of effort and marketing strategies goes into developing a website that would be search engine-friendly. Best of digital marketing companies are those offering Search Engine Optimization services that guarantee various online businesses a good ranking in the first page if not the number one position.
Reputed online marketing and web development companies are specialized in offering a range of services to ensure your corporate website starts getting an increased traffic and conversion within a short span of time. An optimized site leads to increased visibility on the search engines. Millions of people looking for products or services similar to yours can easily find you over the internet thus in turn increasing chances of conversion and sale.
Let’s now figure out the key search engine optimization services provided by the digital marketing companies.
1. Evaluation of Website, Target Audience and Market – A good SEO company will at first analyze the client’s website to find the areas where further improvement can be done. Poor or duplicate content, irrelevant hyperlinks, stuffing of keywords, etc. need to be addressed immediately. Besides, it is also important to study the market and the target audience in order to craft strategies to better reach them.
2. Keywords Research – One of the most important tasks of an online marketing company is to comprehensively research to find the relevant or competitive keywords for optimization purpose. Most important keywords that best define the company and its products are used evenly in the web pages to create maximum positive impact online. Keywords density is also taken into consideration when using a particular work or phrase. Both short-tail and long-tail keywords should be utilized to drive maximum traffic.
3. Development of Content – Content for the site should be made original, informative, and highly interesting for the target audience to spend more time reading the same. In the digital world, there is a popular saying “Content is the King”. Indeed, a simple, easy-to-understand article, blog post, or Press Release can help in creating a long-term impact in attracting traffic and generating sales for a company.
4. Link Building – According to Google, the credibility of a company lies in having maximum relevant hyperlinks on its homepage or such other relevant web pages. The more number of links a site gets, the higher credibility it receives from Google. As a result, its online reputation and brand identity increases in the market.
5. Social Media Marketing – Social media sites such as Facebook, Twitter, LinkedIn, Google+, and so on has become a significant aspect of SEO. Reputed web service providers offer social media marketing services including creating and managing multiple social media accounts, developing attractive content and graphics for the social media profile pages, uploading relevant links, managing online reputation, and evaluating the social media marketing efforts on a periodic basis.
Good search engine optimization services providers also offer local SEO apart from the global one. Local SEO refers to optimizing a site using keywords targeting a specific geographical market.