If you’re using a WordPress blog on your website, you can definitely benefit. WordPress can help you create a great-looking site and it has some great qualities to integrate search engine optimisation, social media, and other interactive elements that can benefit your business. But, if you’re using a free WordPress site or a free WordPress template, you could be selling your online business short.
Are Free WordPress Sites Worth Using for Business?
Some sites entice you by offering to host a WordPress blog for you for free. WordPress.com is an example. Instead of having a website URL such as: yoursite.com, your site would read yourWordPressblog.WordPress.com. Not only would you lose out on having 100% editorial control over your website but your search engine marketing efforts would not pay off as much as they would if you had your own domain. Not a good idea for the professional portrayal of a business.
A lot of business owners quickly recognise the benefits of the small cost of investing in your own domain and hosting account. But some still require convincing in the area of website templates. If you’re simply using a free template for your business site, you could be selling yourself short.
A unique identity is vital online. You want to stand apart, don’t you? Besides looking generic, many free WordPress templates are limited in functionality. And beyond that, the creator of the template typically puts their link on the site. In some cases, website owners don’t pay much attention to that reference link in the footer of their site and the result is that they could be sending customers to competitors or could be linking their website to a site that could potentially harm their Google page rank. And when you use free templates, not only can you not always manipulate them the way you need to but also the template creator has no reason to answer your questions. By buying a WordPress template from someone, there is an accountability to you that makes dealing with issues or queries a whole different ball game. You control the site’s layout and you choose who to link to!
Control Your Branding and Search Engine Marketing
When you invest in a customised WordPress template that’s hosted on your account, you’re investing in a site that can be fully controlled by you. You will always have 100% say what happens on the site and you can control the sites your blog links to. Search engines see more value in sites that carefully set up navigation and that carefully link to other relevant websites.
Sure, when you’re first starting out it could be tempting to use free resources to get your site up and running. But starting things off right is a wise decision. Fully customised or premium WordPress templates are probably much less than you’d expect them to be. Investing in your own hosting and your own template helps you invest in your online identity. The identity you portray to your customers and potential customers will make a big impact on how they react to your website.