A site that includes illustrations is more fun to view. Such versatile media is great for creating playful and friendly images. Professional artists are capable of making illustrations filled with personality, and fit for a brand. This is what brands aim to achieve in markets that get busier every year.
This kind of trend is best for fun and energetic businesses, but it can also help the typically serious and right brained brands to become more accessible to customers. No matter what your brand identity, there is certainly an illustration style to fit it.
Large and bold typography
Typography is one of the most powerful visual tools, since it is capable of creating personality, stimulating emotion and setting tone on a site, at the same time as it conveys valuable information. Since it is easier to read the now sharper device resolutions, more sites will be using custom fonts. Most browsers, except for Internet Explorer, are capable of supporting hand-made typefaces that CSS enabled for web browsers. This trend of using large letters, serif headings and sans serif, help in creating dynamic parallels, improving user experience, and most importantly, making visitors keep coming back to your website.
Headers are critical SEO elements, particularly for web pages, and help in ordering information for readers that scan them. Looking forward, designers will benefit from using web pages that have large, impactful headers resulting from creative typefaces.
Assymetrical and Broken Grid Layouts
In 2017, there was a big change with the introduction of asymmetrical and unconventional broken layouts, and this popular web trend continues this year.The asymmetrical layout is appealing because it is unique, distinctive, and at times, experimental.
Large-scale businesses that have lots of content continue to use traditional grid-based structures, but using unconventional layouts across the Internet will increase – since brands make unique experiences to tell them apart from competition. In general, traditional companies are probably not interested in such aesthetic, however, bigger brands that can afford to go through the risk expect their web designer to come up with out-of-the-box ideas.
Due to the browser technology advancement, more websites are no longer using static images, but instead are discovering new methods – such as animations – to engage users when communicating. Smaller animations help in engaging visitors all through their experience on the page. As an example, while waiting for the page to load, graphics can entertain the user or show him / her an interesting hover state from a link. They can be incorporated to function with navigation, scrolling or as the whole site's focal point.
The past years saw flat design as the web design trend of choice over dimension colors. However, gradients are finding their way back in 2018. Gradients were usually seen in the form of subtle shading.
At present, the gradients are bigger, louder and more colorful. The latest and most popular use is as a gradient filter above photos to make less attractive images look more appealing. If ever you can't work with other images, this can be addressed by using a simple gradient background.