You need to know the ins and outs of the design industry if you want to create your brand identity successfully. However, the problem is that it is impossible for us to explore all the industries and learn about them in great detail. So, this is why we turn to the experts of that industry. Design industry is also a complex field. Even though you can go to the experts, but you still need to know some terminologies and have some knowledge about the industry to tell the designer or design company that you know what you need and you can’t be fooled easily.
When you visit the website of a logo design company, you will notice lots of packages with different prices. Of course, you will want to get a package that you can afford easily, but what if that package is not sufficient and can’t fulfill your needs? Well, in this case you will end up losing your money. Hence, it is crucial that you first learn the language used in those packages to correctly decide which package will be perfect for your specific needs.
So, let’s now take a look at some ‘words’ that you will see in logo design packages:
Concepts: This is most likely the first thing you will see in a package. You will notice a package with 1 concept, another package with, like 3 concepts, another package with 4 or 5 or 6 or even more concepts. What are concepts actually? Well, they are the variations of your logo. Let’s say you choose a package with 3 concepts. The designers at the company will read your creative brief and create 3 different designs for you to help you decide which logo will best represent your business. So, it’s always ideal to get a package with several concepts.
Revisions: Another important thing is ‘revisions’. A lot of companies offer free and unlimited revisions with their logo packages. What does it mean? Well, after you receive the design concepts, what if you want to make some changes? This is where revisions will help you. You will be able to go back to them and ask them to change things according to your liking. You may want to change the color, font size, style or anything else. The design company will be happy to do it for you.
Number of Designers: You will come across some packages where you will see: “2 Designers” or “3 Designers”. What does it mean? Well, it means that 2 or 3 or even more designers will get involved in your project and create concepts for you. This way you will have many brains working on creating your brand identity.
Money Back Guarantee: It is clear that money back guarantee means that you will get your money back in case you are not satisfied with the design. However, it is important to note that at times certain conditions are attached as well. So, ensure that you read their terms first.
So, now you know how you can read a logo design package and select the perfect one for you.