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Elements of Graphic Design


1. Visual Arts

This includes the items the designer uses for the Graphic Design such as the photos, paintings, internet-generated images, etc. They are not necessarily created by the designer. They may be old items created by other individuals that he just arranges uniquely in order to provide a fresh visual representation. Graphic design principles can be integrated on each item individually or in the entire composition as a whole.

2. Typography

This element involves the manipulation and systematic arrangement of alphanumeric characters to better serve the goals of the designer. The designer can add his personal touch to the characters and the choices can be on or more but limited to size, color, font, texture, thickness, and shading. He can also make the characters have similar or varying effects. Even the placement of the characters can be a huge factor. It is common practice to place the words in the middle to instantly attract attention. Sometimes putting them in the far corners may pick the viewers interest more.

3. Page Layout

The page layout in graphic design pertains to the placement of all elements on the webpage, banner, advertisement etc. This is most focused in the case of web pages wherein several elements are at play such as the text, headers, footers, navigation, and many other menus. Layout can make or break the entire piece because of its huge effects on visual value. Proper presentation can make even average looking images and text look outstanding while a weak layout can take away the strengths of even the most powerful elements. This is why there are even companies who hire employees who specialize in lay-outing.

4. User Interface (UI)

The User Interface originally was not part of the responsibilities of one that conducts Graphic Design. As time passed however people realized the importance of the appearance of the user interface and how it goes together with the rest of the page. It was then eventually added to the scope of work for the designer. There are certain features an effective UI needs to meet such as visibility. The UI should be noticeable at first glance without seemingly straying from the theme or general message of the page where it is located. The UI should also be easily understandable. Effects can also be added when the surfer uses the interface.

5. User Experience Design

The designer should personally test the User Interface he has created and try to feel what the ordinary internet surfer would likely experience when using the user interface. This is so he can make prior adjustments before making the user interface go online.

6. Printmaking

Graphic design is not just limited on virtual reality. It is also present in printed tangible materials such as billboards and publications. Print means publishing on material in multiple copies. Each printed piece is considered an original though it has countless other publications that contain the same items. Common examples of printed publications are newspapers. Many cannot go on with the day without first reading their morning newspaper.


Source by Nikki Adams