>> Off Page Optimization : Techniques and systems used to fabricate the measure of visitors to a webpage by getting a high-situating circumstance in the indexed page of a web search tool (SERP) – including Google, Bing, Yahoo and other web crawlers.
At the point when a webpage connects to some other page, it's known as a backlink . Quality of backlinks is as follows:
- High Domain Authority
- Do-follow / No-follow attributes.
>> On Page Optimization : On-page SEO is the act of optimizing singular pages with a specific end goal to rank higher and acquire more important movement in web crawlers. On-page implies to both the substance and HTML source code of a page that can be streamlined.
On page Optimization focuses on content and structure of a website. It includes:
>> Meta Title
>> Meta Tags
>> Meta Description
>> Navigation of Page
Best Practices of SEO are as follows:
- The Content
The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful for the end user. Proper & useful information must be added to avoid confusion as content is the important part of SEO. Avoiding technical words / sentences allows the engagement of end user on the webpage.
Meta title of your page gives searchers and web search tools a short representation of your webpage. From a SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.
Meta description, in short, is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.
- Inter linking
From an EO point of view, internal liking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get good amount of authority. Over optimizing the page lessens the authority of the page.
- The Headings
<h1> to <h6> represents heading tags in HTML. <h1> tag refers to main heading tag. The <h1> must be unique and should be exactly one on each page. It should contain at least one targeted keyword.
- Uniform Resource Locator (URL)
While creating a new URL for website, see to it that it contains the important keywords. Also, keep the URL short and simple.
The above discussed elements are crucial while optimizing the website. Keeping the above points in mind, you are not away from the ROI you are expecting for your company.